TechSurvey 8 examines online streaming, digital device ownership, social media use and more.
Read report here.
From the Media Audit:
Web Radio: New Findings Released on Internet Radio
A new study conducted among more than 54,000 respondents in 61 U.S. cities reveals that Internet radio listening has reached 20% saturation. Internet Radio listening is defined as having listened to iHeartRadio, Pandora Internet Radio, Radio.com, or Slacker within the past seven days. Findings were presented by company spokesperson Phillip Beswick, at the RAIN Summit West in Las Vegas on April 15. Surveys were conducted between June 2011 and February 2012.
A new report from the Pew Internet & American Life project found that among the 72% of adults who follow local news, many rely on newspapers as a source of this information.
Read report.
Expected to grow substantially over the next five years, the US Hispanic population is younger and shows different patterns in technology, media use, and product consumption than the overall US market.
Read story at Nielsen or view full report here.
A report from the Pew Internet and American Life Project shows that 75% of US Teens regularly send text messages. The median number of texts sent daily by those ages 12-17 has risen to 60. Boys show the largest increase in texting over the past two years, although older girls (age 14-17) send the most daily texts.
The Pew Report also shows that 77% of teens have cell phones, and 23% have SmartPhones.
A new survey from the Pew Internet and American Life Project shows that there are still many Americans who don’t use the Internet. Results also show that the way people connect to the Internet (via computer, laptop, cell phone, tablet) varies based on demographics.
Highlights from this report include:
- 88% of American adults have a cell phone, 57% have a laptop, 19% own an e-book reader, and 19% have a tablet computer
- Among smartphone owners, young adults, minorities, those with no college experience, and those with lower household income levels are more likely than other groups to say that their phone is their main source of internet access
Read full report here.
A new report shows that one in five Americans has read an e-book, and that 43% of those 16+ have read either an e-book, magazine, journal or news article on an e-reader, tablet, computer or cell phone in the past year.
Read report.
Viacom’s report, “Tapping into Tabletomics” is based on a national survey of 2,500 tablet users.
The study showed that media use on tablets is most prevalent among those 18-24 years old.
Arbitron’s new Mobile Trends Panel consists of 6,000 SmartPhone and Tablet Users ages 18 and over.
Its first report, from the first quarter of 2012, shows:
- Facebook, Google Search, YouTube, Pandora and Yahoo Mail are the top apps
- The average SMS user sends 11 text messages per day
- Monthly email usage averages 332 minutes
- Facebook’s app has a monthly reach of 65% and Twitter’s app has a monthly reach of 13.2%
Read report here.
The cloud just got a little more accessible, as Google rolled out an update to its Google Music last week that
allows people to download stuff from their online music lockers back to their various Android doohickeys.
A ListenerThink study conducted by Mark Kassof & Comapany shows that while half of consumers 18-64 have heard of HD Radio, many are confused about what it delivers.
The number one descriptor is “better quality sound” at 20%. Consumers don’t seem to know that HD radio delivers more channels and other features.
Read report here.
A recent Equation Research survey showed that only 4% of shoppers prefer using apps for e-commerce while shopping on a SmartPhone or tablet.
Read report here.
According to Nielsen Media Research, “83 percent of app downloaders, that is, those who downloaded an app in the past 30 days, use iPhone or Android smartphones.”
The Nielsen release also shows that the Android operating system leads Apple’s iOS in terms of market share.
Read report here.
Nielsen’s 51st annual Television Audience Report includes television penetration, population trends, viewing trends by daypart and ethnic viewing trends.
Read report here.
Paragon Media Strategies would like to welcome you to The Research Ticker, a one-stop resource for the most recent and relevant research on media and radio. Our goal is to provide you with the critical information you need to navigate today’s complex media landscape. We welcome your thoughts and comments.
An analysis of Twitter use by mainstream news media, including newspaper, television, radio and online outlet
s, shows that the vast majority of tweets contain links to the media outlets’ own sites. A review of select organizations’ tweets for a one week period found that mainstream news organization use Twitter in a very limited fashion. The report was completed by the Pew Research Center’s Project for Excellence in Journalism and the George Washington University’s School of Media and Public Affairs.
Read report here.
A new report by the Pew Internet & American Life Project finds that connecting with friends and family is the primary reason people use social media.
This is especially true for women, with 72% naming family connections as a main reason for using social media.
A much smaller number of people use social media to read comments by public figures (5%) or to find dates (3%) Those who use Twitter are the most likely to be interested in following public figures through social media, although only 11% of Twitter users say that this is a major reason for using social media.
See full report here.
Kaiser Family Foundation’s youth study, “Generation M2: Media in the Lives of 8 to 18 Year Olds” available by clicking here.
The report, “More Than Talk: Action In Mobile Marketing” presents data from a variety of sources, including comScore, Nielsen and BIA/Kelsey.
Topics include:
- Growth in Mobile Device Use
- Streaming Audio
- Mobile Purchasing
- Social Networking
- In Store Mobile Browsing
- Digital Advertising
- Differences in Mobile Use by Demographic
Read report.
The report, by Arbitron, Scarborough and Edison, finds that radio continues its dominance in car, although those 18-24 are using new media devices as well:
- 84% listen to AM/FM radio in the car
- 55% of those 18-24 use an iPod or MP3 player in their car
- One in five (19%) people 18-24 in stream Pandora while in the car
- 36% are interested in a built-in Internet radio device
- 41% are interested in having the ability to pause, rewind and replay radio while in the car
Read full report.
All About Android, a report and webinar, details the strength of the Android platform. Highlights include:
- Half of recent SmartPhone buyers purchased an Android device
- The Top 50 Apps represent the majority of time spent using mobile applications
- Google apps are the most used on Android devices
- Only 3% of time spent on a SmartPhone is spent making phone calls
- Facebook (40%) and Games (28%) make up the majority of time spent on an Android phone
Read report here.
An analysis by SmallcapInsights.com highlights data shows the enormous growth in the use of social media apps. Usi
ng data from comScore, the firm noted that 72.2 million people used social networking sites on a mobile device in August, 2011, with 38.5 million using an application to access the sites. The implications for Facebook and other social media companies are discussed in detail in the analysis.
Read more here.
Arbitron and Edison find that Moms are heavily invested in technology, using the Internet, social networking sites 
and cell phones more than other groups. Moms still use traditional media forms (radio and TV), but when asked 50% find that the Internet is the most essential media form in their lives.
Read report here.
Nielsen and NM Incite created a detailed infographic to show how consumers use social media, the Internet and mobile devices.
Access it here:
According to the NPD Group, two-thirds of Americans do most of their music listening in cars. 29% listen to music on a connected device, such as a Smart Phone or an iPod, compared to 80% who listen to radio and 53% who listen to CDs in their cars.
Read story here.
72 million Americans accessed a social media site from a Smart Phone or other mobile device in the month of August. Facebook leads all other sites in terms of mobile access. Highlights include:
- 40 million mobile users access social media sites daily
- Facebook had 57 million mobile users in August 2011
- Twitter (13 million) and LinkedIn (5.5 million) had significantly less mobile use
Read report here.
Mashable has compiled a wealth of information on Facebook use in an easy to read infographic.
Read here.
Arbitron announced that it will partner with Adswizz to produce streaming audio measurement reports. This will allow Arbitron to compete with Triton’s Digital Webcast Metrics and report on both online services and digital streaming of radio broadcasters.
Read story here.
A 2011 Report on the Economics of Internet Marketing and Radio, produced by SNL Kagan, projects that digital and
online advertising revenue will reach $713 million this year and will grow to $1.55 billion in the next ten years.
Read report here.
Nielsen has released new population estimates that show a 9.6% year-over-year growth in Asian TV house
holds. There is also growth in the number of Hispanic/Latino TV households, with a 4.6% change.
Click to read more.
A new release from Targetspot shows the majority of internet radio users are listening 1-3 hours per day and to more than one station per day.
Read article.
Pandora has signed an agreement with Cadillac to stream its service viathe CUE media system.
Read story here.
Click here to download this report.
Experian Hitwise shows a 1269% increase in market share for Google Plus since the service opened membership access to the general public. This puts Google Plus on track to reach more than LinkedIn or MySpace.
Read report here.
The Future of Radio report was presented by Harker Research at the NAB.
Among the study’s findings:
- 98% listen to radio programming using a traditional radio tuner
- 56% listen to radio programming via computer
- 35% listen to radio programming using their Smart Phone
- Pandora is the most used audio streaming website
- Local radio station streaming is done more often via computer than through Smart Phones
The full report is available here.
New research from The Media Audit shows that while satellite radio continues to have a small market share, it is growing. 
The report, which includes satellite radio listening in 80 US cities, shows that 3.1% of adults listen to satellite radio. This represents a nearly 20% increase over a three year period.
Read report here.
Nielsen’s comprehensive report presents demographic data on users of a variety of social media sites
Highlights include:
- Women and those who are 18-34 are the most active on social networking sites Social
- Networking App use is up 30% in the past year
- Tumblr has nearly tripled its audience in the US in the past year
- More time is spent on Facebook than any other web brand (53.5 million minutes in May 2011)
Read full report here.
The new study found that although television is the main source of information for weather, traffic and local news, consumers use newspapers, radio and web sites as well as word of mouth to get local information. Nearly half of those studied (47%) get local information on their Smart Phone or Tablet.
Click here to read the full report.
Facebook users will now be able to watch TV and movies, listen to music within Facebook and share the experience with their Facebook friends. Facebook also introduced Facebook Gestures, an updated Ticker and a Timeline.
Click to read more from The New York Times.
Read Mashable story here.
Pandora has redesigned its website and removed the 40 hour listening cap. In addition, Pandora has added a shuffle feature which allows users to shuffle songs from all of their Pandora stations.
Read story here.
The Media Audit reports that the average household income of radio station website visitors was $76,788, as compared to the national average household income of $64,656.
A preview of Myxer, which calls itself “socially evolved radio” was previewed at the Digiday Mobile conference and will be released to consumers in the first quarter of next year. Their description:
“Free to consumers, Myxer Social Radio will enable users to enjoy listening to music in real time with their Facebook friends, while introducing several new milestones in social engagement and personalization.” Those include video “Song Stories” and “real-time activity streams allowing users to chat in real time with friends while listening to music together.”
The service is ad-supported and will be available as an Android and iPhone App as well on consumer desktops.
Facebook has announced its new Subscribe button and changes to its news feed and is expected to announce entertainment integration later this week. Google+ is now available for everyone to join, without an invitation.
Read full story here.
Among many changes unveiled this week by Facebook is an updated news feed, designed to help users identify the most recent and relevant news and status updates.
Read story here.
A new study released by News Generation, Inc. has found that newsrooms in the top 50 radio markets are alm
ost universal in their use of Twitter and Facebook. This compares to a 2009 study, where less than half (45%) of newsrooms used Twitter and Facebook.
Other highlights include:
- 65% of stations think that social media helps to break news faster
- 58% of stations think that social media enhances listenership
- The use of “citizen journalists” has decreased from 56% in 2009 to 31% in 2011
Read study here.
Smart Phone ownership continues to increase and Google’s Android operating system is leading.
As of July 2011, comScore reports that Google has a 42% market share, Apple has a 27% market share and that BlackBerry’s share dropped from 26% to 22%. Microsoft has a small share of the Smart Phone market with 6%.
Read report here.
Facebook is rumored to have developed new tools that will allow music streaming services such as Rhapsody and Spotify to provide music sharing. Facebook users could access friends’ playlists and listen to what their friends are currently streaming through these services.
Read story here.
Nielsen released its new Total Internet Audience data for the month of July 2011. The data shows that Google had the largest total audience, with more than 172.5 million unique US visitors to Google’s online properties. Facebook was second, with nearly 159 million US visitors. Facebook had the largest time spent per person of all websites.
The top 10 brands are available here.
Nielsen’s latest survey of mobile device owners shows that women now make up 61% of eReader owners, compared to 46% in the third quarter of 2010. 43% of current Tablet owners are women, compared to 39% in Q3 2010.
Read article here.
July 2011 data from Nielsen shows that 40% of mobile users ages 18 or older own a Smart Phone. 40% of Smart Phones owned utilize the Android operating system. Apple’s iPhone has 28% share and BlackBerry has a 19% share.
Read report here.
IHS iSuppli Automotive Research Service reports that sales of cars with Internet radio capability will increase exponentially in the next eight years. In car Apps, both those built in to cars and those in connected devices such as Smart Phones, will allow users to stream services such as Pandora, Slacker, Spotify and iHeart Radio.
Read full report here.
Forrester Research predicts that online advertising will make up 35% of overall advertising spending by 2016, with advertisers spending nearly $77 billion online.
Read report here.
Research in Motion has begun a trial of BBM Music, a music sharing service that will allow users to share songs from their own 
playlists with others who use the service. The cost is $4.99 per month. The service will have a wider release later this year.
Read story here.
The Pew Internet & American Life Project reports that half of all adults and 65% of adults who use the internet currently use a social networking site such as Facebook, MySpace or Linkedin. The study shows a large increase in social networking among those ages 50-64.
Read full report here.
The 2001 Pew report entitled The State of the News Media found that Hispanic media is doing better than traditional mainstream media outlets.
Some key findings include:
- While Hispanic newspaper readership has declined, losses are not nearly as great as that of traditional newspaper.
- Spanish language television network audience sizes have grown.
- The number of Spanish language radio stations increased.
- Ad sales in Hispanic magazines have increased from the prior year.
- Although fewer Hispanics than Caucasians are online, those who are bilingual or English dominant are more likely to use the internet than Spanish dominant Hispanics.
The report was released by The Pew Research Center’s Project for Excellence in Journalism.
For more about this study, please click here.
A new study released by the Cable & Telecommunications Association for Marketing and Nielsen found that 63% of respondents feel that “free or low subscription rates” are the most important feature of video apps such as YouTube or Netflix. More than half of consumers are accepting of paid advertisements within video apps if they receive the content for free.
See study here.
June data from Nielsen Media research shows that the Google Android operating system has 39% of the US Smart Phone market, with Apple’s iOS at 28% and RIM Blackberry in third place at 20%.
Read article here.
Sirius XM added more than 450,000 subscribers in the second quarter of 2011 and increased its subscriber forecast. Industry analysts expect Sirius XM to raise prices on its service in the near future.
Read story here.
The Interactive Advertising Bureau (IAB) recently conducted a study that shows that 98% of affluent consumers (those earning $100,000 or more per year) use the Internet, compared to 79% of the total US population. Affluents spend approximately 26 hours online each week. The study also shows that affluents are more aware of new products, new companies and new websites after viewing ads online.
Read full report here.
New research from Nielsen Music analyzes online music streaming in the US and Europe. In the US, which has a multitude of streaming options, more women than men are streaming music online. Pandora is the leading online music streaming service in the US.
Read report here.
June 2011 saw a slight decrease in the number of people viewing online videos. Nielsen reports that there were 142.6 million unique viewers. YouTube, VEVO, Facebook and Yahoo! were the top online video sites in June.
Read article here.
Experian Hitwise has released initial data that shows Google+ experiencing quick growth. The report shows that young adults (25 34) are the biggest age group using Google+. In total, Google+ had 1.8 million total visits last week.
Read article here.
eMarketer projects that there will be significant growth in online advertising through the year 2015. It is expected that there will be continued growth in search ads as well as banner ads and videos.
Read story here.
A recently released study shows that Latinos lag behind whites in terms of internet access, broadband connection and cell phone use. About two thirds of Latinos went online in 2010.
Read story here.
A new study from the Project for Excellence in Journalism explores digital distribution opportunities for news organizations. The study finds that local news applications are only beginning to show growth among consumers.
View study here.
The study, commissioned by the Wheatstone Corporation, found that 40% of public radio engineers felt that streaming their station’s signal was the technology most likely to result in listener donations.
Read report here.
The new design, which includes social networking features, will compete with other music services such as Slacker, Spotify and Turntable.fm. Pandora also announced that it has reached 100 million registered users.
Read story here.
The May report, titled “SmartPhone Adoption and Usage” shows that 35% of Americans own a SmartPhone, and that 25% of SmartPhone users primarily use their phone to access the Internet.
Read report here.
Spotify provided more detail about its upcoming U.S. service. The service will allow users to import personal MP3 files as well as providing on demand access.
Read article here.
A study by Millenial Media shows that more than half of all SmartPhone ad impressions are made on Android devices. Androids overall popularity is up 11%, although the iPhone remains the most popular SmartPhone.
View full report here.
Got a fan page for your radio station, artist, or business? New analysis shows that you may be wildly overestimating the number of people seeing your posts….
Click here to read article.
The Pew Internet & American Life Project has released a new study that describes the impact social networking has had on a number of different aspects of people’s lives.
Some key findings:
Arbitron is set to release the RADAR 109 National Radio Listening Report, which shows an increase in radio listening levels from 2010 across all demographic groups. Particularly strong gains were made in the number of Adults 18-24 listening to radio.
To read more about this report, click here.
“The Social Habit,” a newly released report from Arbitron and Edison, provides insight into the use of Social Media 
sites.
Highlights include:
eMarketer estimates that 79 Million Americans 12+ will listen to Internet radio in 2011, a number they project to grow to 158 Million by 2015.
Read full article here.
The FCC’s Future of Media task force has produced a comprehensive report titled “Information Needs of Communities: the Changing Media Landscape in a Digital Age.” Contained within the report is a section on radio with a discussion of how the proliferation of new media, along with radio consolidation, has impacted radio’s prominence as a source for local news. The report also examines opportunities for local news content on Internet radio providers.
To read the entire report, click here.
MarketSource/TWICE study finds that adults are more likely to be “very” or “somewhat” interested in having an iPod/iPhone dock in their car than in having HD or Satellite radio.
A new survey shows that 13% of Americans use Twitter
, up from 8% in November 2010. African-Americans and Latinos are the groups most likely to use Twitter.
Results of this survey can be found here.
A Terra 
ComScore research study found that US Hispanics are more likely than non-Hispanics to own or plan to purchase a variety of consumer tech products.
In addition, Hispanics are more likely to be receptive to marketing messages about consumer technology than non-Hispanics.
Read a summary of this report here.
A Nielsen Media snapshot shows how today’s 18 year olds engage with media.
For the full text, click here.
The 7th Jacobs Tech Survey was recently released. This study of radio listeners shows increasing use of SmartPhones and social media and provides insight into how radio stations can best engage their audience. Highlights include:
Google and Ipsos OTX Media CT released a study titled “The Mobile Movement: Understanding SmartPhone
Users”
Highlights of this comprehensive study include:
TargetSpot recently released two studies on digital internet listening and advertising that have identified a “Super Demographic” for Internet radio listening. This demographic has three key features – they are:
The 2012 Infinite Dial Report shows online radio use has reached 29%, an increase over 2011′s figure of 22%. Those who listen to online radio listen nearly 10 hours per week. The study also shows that 17% of cell phone owners listen to online radio in their cars.
Struggling BlackBerry maker Research in Motion Ltd. said Thursday that it will cede most consumer markets after failing to compete with flashier touch-screen phones such as Apple’s iPhone and models that run Google’s Android software.
Read report at Edison Research or Slideshare.net
